Wednesday, April 22, 2009

Derek Beasley and the Gold Star Chilimobile!

We are but a mere 7 day forecast away from Ad2's April event, “Derek Said It Would.” On that fateful Wednesday evening, Ad2 members and non-members alike have the privilege of joining what WLWT's beloved chief meteorologist has to say about his meteoric rise to local celebrity status.

Derek Beasley was hired to WLWT's staff as morning meteorologist in 2005, but was quickly promoted to the station's chief meteorologist position a little over a year later. His discussion on the 29th will cover how the station consulted professionals to better market themselves, which eventually launched the powerful, catchy “Derek Said It Would” campaign.

To brighten your day with the enthusiasm that can only come from a weather forecast, try this on for size: http://www.wlwt.com/video/14407192/index.html

Get the behind-the-scenes story of the marketing and the latest forecast LIVE from the WLWT Studio on Wednesday, April 29 at 6 p.m.! Members can RSVP to Ad2cincy@gmail.com by April 28 at 5 p.m., while non-members pay a mere $10 in advance at adclubcincy.org/events. At the door, members pay $5 and non-members pay $15.

And don't forget! The Gold Star Chilimobile (yes, that's a real thing, not just from your wildest dreams) will be on location making it rain cheese coneys on all who attend.

All in all, the “Derek Said It Would” event precipitates to be a pretty sunshiny occasion.