Free Doritos!: A Super Bowl Advertising Story

Perhaps it was your favorite Super Bowl commercial of 2009, perhaps not. But either way, you have to give some street cred to the guy that nailed his boss where it hurts with a snow globe.

Now, your friends at Ad2, Cincinnati State ADCLUB and ADCLUB Cincinnati join forces to give you the opportunity to meet the local celebs that created this masterpiece of Super Bowl advertising. These geniuses, the Herbert Brothers, are actually seasoned veterans of the Doritos Crash the Super Bowl competition. Check out their first ad to make the finals in 2007:

http://www.youtube.com/watch?v=EdQNcmnNZEU

When Doritos announced that the contest was back on for filmmakers in 2009, Dave and Joe Herbert dug out their notes from 2007. From that list, they resurrected the idea for Free Doritos! and a star was born. As a refresher, here's their winning ad, Free Doritos!

http://www.doritosvote.com/playcommercial.asp

Note that in both commercials, some of the same actors appear. As another point of pride for the area, the actors are all local, too. In a competition with other leading entries from LA and New York, the greater Cincinnati area has really got something to brag about in the advertising world!

So how do you get the hookup to attend this soirée? If you're an Ad2, ADCLUB or Cincinnati State ADCLUB member, pre-register by March 23 at 5 p.m. by sending an email to ad2cincy@gmail.com. Not a member yet? You can go to Free Doritos! for $10 by registering online at https://store.adclubcincy.org/cgi-bin/WebObjects/PWDA.woa/wa/product?pageId=5659&storeId=7&productId=1974.
Or you can purchase the Nacho Cheesier Ad2 half year membership for just $38! The membership will get you into all other Ad2 events for free, which promise to be action-packed in the coming months. Join today at https://store.adclubcincy.org/cgi-bin/WebObjects/PWDA.woa/wa/product?pageId=5659&storeId=7&productId=867.

And don't worry -- this isn't just for advertising professionals. Anyone is welcome, so go ahead and invite your friend who laughed the loudest at your Super Bowl party.

So don't waste an opportunity to meet some small town guys who made it big! Hear more about Free Doritos! and the Herbert Brothers from the horse's mouth at Cincinnati State at 6 p.m. with a reception including appetizers, beer and wine to follow at The Summit of Cincinnati State.

Will you be attending Free Doritos on March 25? I think that's a yes!