Free Doritos! Event = Success!

Thanks to the 50+ people who came out on that windy, drizzly Wednesday evening!

For those of you who missed out, here’s a little recap of what happened and some fun facts that the victors of the Crash the Super Bowl contest revealed:

- The Herbert Brothers kicked it off with a reel of their work so far and the media reaction to their Super Bowl victory. They really had the nation talking!

-Their home town of Batesville actually, not even kidding, threw them a parade upon their return home and made that day (February 24) Joe and Dave Herbert Appreciation Day. What do you have to do to get that honor here in Cincinnati?

-The burning question: how much did it cost? About $2,000. Costs included the vending machine (purchased from E-Bay), specially designed glass for the vending machine that was to shatter on impact, and food for the cast and crew. As a word of advice when feeding a crew that’s working for free, Dave told us to, “Feed them filet mignon if you have to.” However, after winning the contest, the #1 rated Super Bowl commercial and the $1,000,000, they paid the cast and crew plentifully.

-The snow globe that crashed through the vending machine in the commercial was actually a duct-taped bocce ball that they snagged from their parents’ house. Try pausing the commercial just before it hits the glass and you’ll see the real face of the “crystal ball.”

-Neither of them attended any sort of film school and have no plans to...ever!

-The Super Bowl fortunes gave Joe and Dave the opportunity to hire themselves. They’re now working at pitching their first movie out in Hollywood. Any plans to uproot and leave Batesville? Not if they can avoid it, but who knows what the future holds?

-For many years, the brothers have been crafting a board game and with their recent fame, they’ve been able to release it. It’s called “Triviathon,” the trivia game where you can win without knowing all the answers. Want to know more? Check out http://www.jeezlepetes.com/index.asp.

- And yes, we all got free Doritos.

If you missed this one, make sure to hit the next Ad2sday happy hour at Nicholson’s on April 14 at 6 p.m. We will be having a beer tasting plus some other specials. And then for our April program...

You know the song...

You know that face...

Join Ad2 in the studio at the WLWT station with Derek Beasley on April 29 at 6 p.m. Get the latest forecast from Derek, so you can tell all your friends that “Derek Said It Would.” Or invite them to come along! All are welcome to join us for this special evening with Derek.
Check our website at www.ad2cincy.org for more information.

Free Doritos!: A Super Bowl Advertising Story

Perhaps it was your favorite Super Bowl commercial of 2009, perhaps not. But either way, you have to give some street cred to the guy that nailed his boss where it hurts with a snow globe.

Now, your friends at Ad2, Cincinnati State ADCLUB and ADCLUB Cincinnati join forces to give you the opportunity to meet the local celebs that created this masterpiece of Super Bowl advertising. These geniuses, the Herbert Brothers, are actually seasoned veterans of the Doritos Crash the Super Bowl competition. Check out their first ad to make the finals in 2007:

http://www.youtube.com/watch?v=EdQNcmnNZEU

When Doritos announced that the contest was back on for filmmakers in 2009, Dave and Joe Herbert dug out their notes from 2007. From that list, they resurrected the idea for Free Doritos! and a star was born. As a refresher, here's their winning ad, Free Doritos!

http://www.doritosvote.com/playcommercial.asp

Note that in both commercials, some of the same actors appear. As another point of pride for the area, the actors are all local, too. In a competition with other leading entries from LA and New York, the greater Cincinnati area has really got something to brag about in the advertising world!

So how do you get the hookup to attend this soirée? If you're an Ad2, ADCLUB or Cincinnati State ADCLUB member, pre-register by March 23 at 5 p.m. by sending an email to ad2cincy@gmail.com. Not a member yet? You can go to Free Doritos! for $10 by registering online at https://store.adclubcincy.org/cgi-bin/WebObjects/PWDA.woa/wa/product?pageId=5659&storeId=7&productId=1974.
Or you can purchase the Nacho Cheesier Ad2 half year membership for just $38! The membership will get you into all other Ad2 events for free, which promise to be action-packed in the coming months. Join today at https://store.adclubcincy.org/cgi-bin/WebObjects/PWDA.woa/wa/product?pageId=5659&storeId=7&productId=867.

And don't worry -- this isn't just for advertising professionals. Anyone is welcome, so go ahead and invite your friend who laughed the loudest at your Super Bowl party.

So don't waste an opportunity to meet some small town guys who made it big! Hear more about Free Doritos! and the Herbert Brothers from the horse's mouth at Cincinnati State at 6 p.m. with a reception including appetizers, beer and wine to follow at The Summit of Cincinnati State.

Will you be attending Free Doritos on March 25? I think that's a yes!